E-commerce

Parcel & Pine plans a quarter in one afternoon

A small team uses revenue weighting to decide what to build for thousands of merchants.

1 afternoon

to plan a quarter

1 afternoon

to plan a quarter

4,000

merchants heard

people on the team

Co-founder

Parcel & Pine

The problem

A twelve-person team was reading every merchant email themselves and still missing patterns.

Typeform and Gmail feed every request into Cadrell. The founders review the ranked themes once a quarter.

Quarterly planning takes one afternoon. The roadmap is shared with merchants, and the support inbox is quieter because people can see what is coming.

We are twelve people. Cadrell is the only way we know what 4,000 merchants want without reading every email.

Owen Gallagher

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