The problem

Orbit Pay’s roadmap was driven by the loudest sales calls. Quieter enterprise accounts were drifting toward renewal with open asks.

What changed

With Stripe connected, Cadrell flagged every request from an account renewing in the next 60 days. Invoice export sat at the top with three enterprise accounts behind it.

Results

The team moved the export into the current quarter, shipped in five weeks and told each account the day it went live. All three renewed.