New

Revenue-weighted roadmaps

Hear every customer.

Build what pays.

Cadrell pulls requests from email, chat and Slack, merges the duplicates and shows the revenue behind each one.

Cadrell pulls requests from email, chat and Slack, merges the duplicates and shows the revenue behind each one.

Cadrell inbox: requests sorted by the revenue behind them

Product teams at 1,200 companies hear their customers with Cadrell

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How Cadrell works
  1. It starts as noise

    Requests arrive by email, chat, Slack and forms. The same ask shows up in six places with six wordings.

  2. Duplicates find each other

    Cadrell reads every message, merges the ones that ask for the same thing and keeps every quote.

  3. Ranked by what it's worth

    Each theme carries the revenue of the accounts asking for it, so the order is an argument, not a guess.

  4. Then it's a roadmap

    Drop the top themes into a quarter. When they ship, everyone who asked hears about it.

Product tour

From first email to shipped, in one place.

Pick a screen. The numbered notes show what each part does, and they cycle on their own if you just watch.

Every request, in one inbox

Emails, chats, Slack threads and form entries land in one place, already merged and sorted by the revenue behind them.

Every request, in one inbox
01Sorted by revenue

Each request shows how much ARR is asking for it, so the loudest customer doesn't win by default.

Who it is for

Everyone who talks to customers, working from one list.

Everyone who talks to customers, working from one list.

Support logs it where the conversation happens. Product plans from it. Leadership sees what it is worth.

Support logs it where the conversation happens. Product plans from it. Leadership sees what it is worth.

Support

Log feedback without leaving the ticket.

A tag in Intercom or Zendesk sends the conversation to Cadrell with the account attached. Rules route it to the right team.

Support view in Cadrell

Product

Plan from what customers actually said.

Every theme keeps the original quotes, the accounts and the revenue behind it, so specs start from evidence.

Product view in Cadrell

Leadership

Show the board what is worth building.

Themes ranked by revenue, with the share already shipped, answer the question every quarterly review asks.

Leadership view in Cadrell
19.0 h
19.0 h

Median time from a customer asking to someone owning it, down from 19 hours.

0%
0%

Fewer “is this coming?” tickets once customers can see the roadmap.

0%
0%

Of requesters hear the day their request ships, without anyone writing to them.

0+
0+

Old requests merged into themes in the first month, on average.

Integrations

Works with the tools you already use.

Works with the tools you already use.

Requests arrive from support, sales and chat. Revenue comes from your CRM and billing. Nobody copies anything.

Requests arrive from support, sales and chat. Revenue comes from your CRM and billing. Nobody copies anything.

We used to argue about which customers were loudest. Now we argue about revenue, and the argument takes ten minutes.

We used to argue about which customers were loudest. Now we argue about revenue, and the argument takes ten minutes.

Amara Okafor

Head of Product

4 h

median triage, down from 2 days

$1.2M

ARR mapped to the roadmap

31

requests shipped in Q3

Read the story →

What teams say after one quarter.

What teams say after one quarter.

We used to argue about which customers were loudest. Now we argue about revenue, and the argument takes ten minutes.

Amara Okafor

Head of Product

The renewal flag showed us three enterprise accounts asking for the same export. We shipped it in five weeks and all three renewed.

Rohan Mehta

VP Product

Clinic managers finally see their requests go somewhere. Our NPS comments stopped saying nobody listens.

Sun-hee Park

Product Operations Lead

We are twelve people. Cadrell is the only way we know what 4,000 merchants want without reading every email.

Owen Gallagher

Co-founder

SAML, SCIM and an audit log were the last three boxes on our security questionnaire. Cadrell ticked them before we asked.

Inês Duarte

Chief Operating Officer

Offline mode was never the loudest request. It was the one with the most revenue behind it, and it paid off.

Kwame Asante

Product Manager

Pricing that does the math.

Pricing that does the math.

Move the sliders to your team size and usage. Every plan updates, and the one that fits is marked for you.

Move the sliders to your team size and usage. Every plan updates, and the one that fits is marked for you.

For 12 seats and 8,000 runs, Team is the best fit at $120/mo.

seats
Free ≤ 3Team ≤ 50250+
runs
Free ≤ 500100,000+

Free

For a founder and a couple of teammates getting organised.

Up to 3 seats
Your team of 12 needs a larger plan.
Next plan that fits: Team
Start for free
Includes
One shared request inbox
Board and list views
500 automation runs a month
7 days of history

Team

Best fit

For growing teams that want every request in one place.

$120/mo
Billed $1,440 a year
12 seats × $12$144
3,000 extra runs$6
Annual discount−$30
Start 14-day trial
Everything in Free, plus
Unlimited inboxes and forms
Roadmap linked to requests
Multi-step automations
Slack, Linear and HubSpot sync

Business

For companies running product and support at scale.

$230.40/mo
Billed $2,764.80 a year
12 seats × $24$288
25,000 runs included$0
Annual discount−$57.60
Start 14-day trial
Everything in Team, plus
Revenue-weighted insights
Scheduled automations
SSO with Google and Okta
90-day audit log

Enterprise

For organisations with security reviews and custom terms.

Custom
Volume pricing from 100 seats
Talk to sales
Everything in Business, plus
SAML SSO and SCIM
Unlimited audit log
99.9% uptime SLA
A named success manager

Compare every plan

12 seats · 8,000 runs
Annual
Free
Too small
Team
$120/mo
Business
$230.40/mo
Enterprise
Custom
Seats
Up to 3
Up to 50
Unlimited
Unlimited
Request inboxes
1
Unlimited
Unlimited
Unlimited
Intake forms and email capture
History
7 days
Unlimited
Unlimited
Unlimited
Runs included each month
500
5,000
25,000
Custom
Extra runs
$2 per 1,000
$1.50 per 1,000
Volume
Multi-step rules
Scheduled rules
Dashboards
1
10
Unlimited
Unlimited
Revenue-weighted requests
CSV and API export
Two-factor authentication
SSO with Google and Okta
SAML SSO and SCIM
Audit log
90 days
Unlimited
Help centre and community
Email support
1 business day
4 hours
1 hour
Uptime SLA
99.9%

Questions, answered.

Still deciding? Our team replies within a business day, and a 20-minute call is often enough.

What counts as a seat?

What is an automation run?

What happens if we go over our runs?

Can we pay monthly and switch to annual later?

Do you offer discounts for startups and nonprofits?

Where is our data stored?

Security

Ready for your security review.

Ready for your security review.

The controls enterprise buyers ask for are built in, not bolted on.

The controls enterprise buyers ask for are built in, not bolted on.

SOC 2

SOC 2 Type II

Audited every year by an independent firm. Report available under NDA.

SSO

SAML SSO and SCIM

Azure AD, Okta and Google. Provision and remove people automatically.

EU · US

Data residency

Choose where your workspace lives. Encrypted at rest and in transit.

99.9%

Uptime SLA

Backed by service credits on Enterprise. Live status page for everyone.

Shipped lately.

We ship every two weeks and write down what changed, in plain English.

2.14

New

Shipped-request emails, now with your own template

Write the email that goes out when a request ships, with fields for the customer's name, their original quote and a link to the feature.

2.13

New

Automation builder: multi-step rules and run history

Chain up to ten actions in one rule and see every run, including skips and failures with the reason.

2.12

Improved

Themes view shows the share already shipped

Each theme bar now shows how much of its revenue is covered by work you have already shipped.

Your customers already told you what to build.

Your customers already told you what to build.

Connect your inbox and CRM in ten minutes. The first ranked list is ready before your next planning meeting.

Connect your inbox and CRM in ten minutes. The first ranked list is ready before your next planning meeting.

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