Field services

Mossgreen shipped offline mode because the data said so

Mossgreen shipped offline mode because the data said so

A field-service platform used revenue weighting to settle a roadmap debate.

A field-service platform used revenue weighting to settle a roadmap debate.

$410k

ARR behind one theme

$410k

ARR behind one theme

38%

38%

fewer field-app tickets

2 sprints

2 sprints

to first beta

Kwame Asante

Product Manager

Mossgreen

The problem

Mossgreen’s team debated between dark mode, which had the most votes, and offline mode, which crews needed on site.

What changed

HubSpot data showed $410k of ARR behind offline mode against $38k behind dark mode. The decision took one meeting.

Results

Offline drafts reached beta in two sprints. Support tickets about the field app fell by 38% the following quarter.

Offline mode was never the loudest request. It was the one with the most revenue behind it, and it paid off.

Offline mode was never the loudest request. It was the one with the most revenue behind it, and it paid off.

Kwame Asante

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